PURA

Launching May 2026

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Pininfarina Sintesi Hybrid - Azure Horizon - Pininfarina Hybrid Watches

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In The Press

Senso Hybrid - Slate Grey - Pininfarina Hybrid Watches EU

Global Shipping

Free worldwide delivery.

30 DAY FREE RETURNS

Always free returns.

PayMENT oPTIONS

Spread cost with Klarna or Paypal.

2 Year Warranty

On all hybrid watches.

All your data in one app Pininfarina Vita

  • Own your Wellbeing

    Performance starts with awareness. With continuous heart rate monitoring, advanced HRV insights*, and blood oxygen (SpO₂) tracking, you stay closely connected to your body’s natural rhythms. Whether training, traveling, or unwinding, real-time health data helps you make informed decisions that support sustained energy, balance, and long-term wellbeing.

    Give 100% – track wellness goals. Our proprietary technology assesses sleep scores, stress levels**, heart rate, and overall body mass index (BMI).

  • Find Your Calm, Anytime

    Modern life moves quickly. Built-in stress monitoring analyzes physiological signals throughout the day, giving you clear insight into how your body responds to daily demands. With greater visibility comes greater control — helping you maintain focus, composure, and resilience when it matters most.

  • Rise Stronger

    Wear your watch to bed and discover new metrics to enrich your sleep. Our sensors holistically measure numerous data points, highlighting potential new goals, improve sleep & overall health.  Your watch accurately measures levels of light, deep and REM sleep, with readouts suggesting reasons you might be imbalanced and ways to find better quality sleep easily. Measure your sleep quality and wake up to a score from 0-100%. All night long, your sensors examine detailed sleep data, uncovering patterns and unearthing methods to develop sleep

  • Train Smarter

    Track steps, distance and calories burned, to effortlessly manage daily wellness goals. Our advanced pedometer accurately evaluates your movements from morning to night. Our activity tracker monitors your fitness and workout performances, perceptively adapting to dozens of sports and athletics, with analysis and advice to help improve your progress. Measure your skills against our pre-loaded sports modes. Our intuitive modes let you benchmark your favourite athletics, tracking peak performance and key goals.

*Heart Rate Variability and *Stress Monitoring will be available from the launch of the Pininfarina VITA app with the Pura Hybrid Watch only.

95 years of Design Heritage

For over 90 years, Pininfarina has envisioned and designed the future, combining the foundational values of the company with a constant drive for innovation.
  • Today

Today and Tomorrow

Pininfarina hybrid watches embody nearly a century of design excellence, translating the brand’s legendary automotive heritage into a refined wearable expression of innovation and style. Inspired by the purity of line, aerodynamic precision, and meticulous craftsmanship that define Pininfarina’s iconic creations, each timepiece seamlessly blends timeless analog aesthetics with advanced smart functionality.

  • 2010

Global Designer

Pininfarina celebrates 80 years with the Alfa Romeo Spider 2uettottanta. The commitment to sustainable mobility continues with the electric car Nido EV and the concept car Cambiano, luxury sport sedan with electric traction. The marriage with Ferrari generated new successes; FF, 458, f12 and California

  • 2000

Light of the Games

The 2006 Olympic Torch, designed for the Winter Games in Turin. The torch is not only an instrument but also a symbol — of purity, endurance, and the timeless spirit of human achievement

  • 1990

Expansion of Production

Between 1992 and 1994 the range manufactured by Pininfarina was renewed with 4 new models: the Farrari 456 GT, the Coupe Fiat, The Peugeot 306 Cabriolet and the Bently Azure. In 1996 production of the Lanciak Statrion Wagon and the Peugeot 406 Coupe were added. Designed and developed by Pininfarina, the French Coupe received the Car Design Award 1997

  • 1960

Pinin's Heritage

At the Geneva Motor Show in 1966, the Alfa Romeo 1600 Spider debuted, later know as Duetto. Radically revamped and with different names. it continues to be built by Pininfarina until 1993

  • 1930

The Foundation

For over 90 years, we have been envisioning and designing the future, combining the foundational values of the company with a constant drive for innovation.

Today
2010
2000
1990
1960
1930

Compare The Collection

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Heart Rate Variability (HRV)
Stress Monitoring
Menstrual Tracking
Sleep Analysis
Heart Rate Tracking
SP02 (Blood Oxygen)
Sports Modes
Activity Tracking
Smart Notifications
GPS Tracking