PURA

Premium analog design, smart health tracking & 30 day battery life.

40% + EXTRA 15% OFF

Save even more when you buy two or more items in our Spring Event.

DISCOVER HYBRID WATCHES

Discover the premium watch that tracks your health without the screen.

Italian Heritage Meets Modern Hybrid Innovation

From the legendary design house of Pininfarina comes a premium hybrid smartwatch. Track your health, stay connected & empower every day.

4.8 out of 5 stars based on verified customer reviews

Extended Spring Offers

SAVE

40%

SENSO

40% off the entire SENSO collection

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40%

SINTESI

40% off the entire SINTESI collection

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Not a smartwatch, not a traditional watch. a refined balance of both

PURA HYBRID WATCH
OTHER SMARTWATCH
Classic Watch Design
Battery Life
Up to 30 Days
1-2 Days
Notifications and texts
Sleep Tracking
Most
Stress & HRV Monitoring
Some

All your data in one app Pininfarina Vita

  • Own your Wellbeing

    Performance starts with awareness. With continuous heart rate monitoring, advanced HRV insights*, and blood oxygen (SpO₂) tracking, you stay closely connected to your body’s natural rhythms. Whether training, traveling, or unwinding, real-time health data helps you make informed decisions that support sustained energy, balance, and long-term wellbeing.

    Give 100% – track wellness goals. Our proprietary technology assesses sleep scores, stress levels**, heart rate, and overall body mass index (BMI).

  • Find Your Calm, Anytime

    Modern life moves quickly. Built-in stress monitoring analyzes physiological signals throughout the day, giving you clear insight into how your body responds to daily demands. With greater visibility comes greater control — helping you maintain focus, composure, and resilience when it matters most.

  • Rise Stronger

    Wear your watch to bed and discover new metrics to enrich your sleep. Our sensors holistically measure numerous data points, highlighting potential new goals, improve sleep & overall health.  Your watch accurately measures levels of light, deep and REM sleep, with readouts suggesting reasons you might be imbalanced and ways to find better quality sleep easily. Measure your sleep quality and wake up to a score from 0-100%. All night long, your sensors examine detailed sleep data, uncovering patterns and unearthing methods to develop sleep

  • Train Smarter

    Track steps, distance and calories burned, to effortlessly manage daily wellness goals. Our advanced pedometer accurately evaluates your movements from morning to night. Our activity tracker monitors your fitness and workout performances, perceptively adapting to dozens of sports and athletics, with analysis and advice to help improve your progress. Measure your skills against our pre-loaded sports modes. Our intuitive modes let you benchmark your favourite athletics, tracking peak performance and key goals.

*Heart Rate Variability and *Stress Monitoring will be available from the launch of the Pininfarina VITA app with the Pura Hybrid Watch only.

Featured Articles & Customer Reviews

Compare The Collection

Heart Rate Variability (HRV)
Stress Monitoring
Menstrual Tracking
Sleep Analysis
Heart Rate Tracking
SP02 (Blood Oxygen)
Sports Modes
Activity Tracking
Smart Notifications
GPS Tracking

Global Shipping

Free worldwide delivery.

30 DAY FREE RETURNS

Always free returns.

PayMENT oPTIONS

Spread cost with Klarna or Paypal.

2 Year Warranty

On all hybrid watches.