Loved by over 5,000 customers
the PURA Difference
Technology should fit your life seamlessly.
the Everyday Companion
Everything you need. Nothing you don't.
PURA is designed around the things that make a watch genuinely useful every day.
01
A watch, not a gadget
Timeless analogue styling designed to complement your everyday wardrobe.
02
Stay in the moment
Discreet notifications help you stay informed without a full-time smartwatch screen.
03
Wellbeing, made simple
Useful insights into your supported health and activity metrics, without unnecessary complexity.
04
Ready for everyday life
Up to 30 days of battery life means less time charging and more time wearing your watch.
OVER 90 YEARS OF DESIGN EXCELLENCE
An Emblem of Italian Style
Rooted in Pininfarina's distinctive design heritage, PURA brings together considered proportions, refined materials and understated elegance.
Created for people who appreciate the details, it looks at home with whatever the day brings, from everyday essentials to more considered occasions.
Effortless wellbeing
Know more about your everyday wellbeing.
No complicated dashboards to navigate. No subscription to unlock the essentials. Just useful information, available when you want to explore it.
No Subscription Fees.
Your health insights belong to you. Access advanced wellbeing tracking, historical data and personalised insights without ongoing subscription fees or hidden costs.
Know When to Slow.
Monitor stress levels throughout the day and identify patterns that affect your wellbeing. Small insights can help you make meaningful changes to your daily routine.
Sleep Smart, Live Better.
Track your sleep duration, stages and quality to discover how well you're recovering each night and build healthier sleep habits over time.
Stay Active, Effortlessly.
Automatically track your daily activity, steps, calories and workouts, helping you stay motivated and maintain a healthier, more active lifestyle.
Why PURA is different
PURA is not just another smartwatch and is not trying to be. It does the things people keep using after the first month, and it does them for thirty days at a time.
Discover PURA
38mm Steel Case & Genuine Italian Leather
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